WAIKIKI CAN STEAKS
For this project, we were tasked with creating the branding for a minor league baseball team from a specific state. I chose Hawaii, and with that, I created the Waikiki Can Steaks. Drawing from the cultural importance of Spam on the islands and the islands' status as the birthplace of American traditional tattooing, I developed a brand that is both rough and tumble, while also being friendly and approachable. I realized this project through mark-making, poster design, social media posts, team collateral, and out-of-home advertising.